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MCH

Challenge

Gamebox festival started in 2022 and after their first event, MCH arena realized that reaching the gaming community and getting them to join a festival wasn’t as easy a task as they first anticipated. Therefore, they needed a bit of help spreading the word and getting attendees for their awesome event.

Solution

This was a challenge with multiple layers. Firstly, Messe Center Herning is great at hosting events at a big scale, but fairly new in the gaming space they needed help and guidance to set up the right event. What guests are going to show up? What do they want to see? How will they stay or come back next year? A lot of information sharing and help in the startup face.

When the first event started, we made an exhibition stand from scratch, hired relevant influencers and streamers and we made content at the venue for social media. We have since expanded our partnership the next two years creating commercial content on for paid and owned media before events to help gather hype and made shows tailored to the main stage of the event.